Shirt Sponsorship........a necessary evil.......

Have to say after watching sponsor-free shirts at the world cup, that this lot would look far better without the endorsements.

http://www.telegraph.co.uk/sport/football/picturegalleries/10827377/Premier-League-kits-2014-15-in-pictures.html

http://www.telegraph.co.uk/sport/football/picturegalleries/10968057/Championship-football-kits-2014-2015.html?frame=2975209

TDA wrote:Have to say after watching sponsor-free shirts at the world cup, that this lot would look far better without the endorsements.

http://www.telegraph.co.uk/sport/football/picturegalleries/10827377/Premier-League-kits-2014-15-in-pictures.html

http://www.telegraph.co.uk/sport/football/picturegalleries/10968057/Championship-football-kits-2014-2015.html?frame=2975209

  

Advertising is a strange beast. I wonder, before looking at link, how many of those sponsors people would remember just by naming the club carrying their brand. Also how many people watch a game of football and see Veho on the front of one of the shirts and feels a sudden urge to ignore the game and go out and buy themselves a film scanner (or whatever else they may produce).

I guess the affect is meant to be more gradual. Make a name recoginisable and then when people go out to buy they will choose you over a competitor. Whether that actually works well enough to justify some of the huge team and personal sponsorship deals is open to debate.

City's kit manufacturer is Cosway Sports, a Tan owned company that has only existed for a month, has it's offices registered as the City stadium and has a Malaysian director. Bit of a strange one, although perhaps he is trying to recoup some money by manufacturing the kits himself?